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Benefits and Drawbacks of Focus Groups

Benefits and Drawbacks of Focus Groups

Q Instructions Please watch the videos linked to this assignment with a sample focus group for antacids. Now that you've watched a few minutes of a sample focus group, please write a one page submission, single spaced size 12 point font (referencing lecture materials) about the benefits and drawbacks of focus groups. Please reference aspects of the video to support your conclusions in your submission. Attachments Focus Group Example Antacids.mp4 (23.49 MB)

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Before the launch of a product or service, many companies rely on feedback from consumers to decide if the product is user-friendly, worth its price point, and ensure the product/service is sustainable for the corporation. While focus groups have several positive aspects, there are drawbacks as well. After reviewing the antiacid focus group video, here are my takeaways on the advantages and disadvantages of conducting a focus group.